COMMERCIAL

Since the widespread uptake of digital cameras, too many product photographs have suffered at the hands of a D.I.Y. approach. From eBay stores and web sites, to brochures that are printed at the local stationary supplier, it’s fair to say that many businesses are not putting their best foot forward when it comes to marketing their products and services. Owning a hammer doesn’t make you a carpenter. Likewise, buying a camera doesn’t give someone the knowledge to photograph a product and present it in the best light.